Titanic Expedition 2024
In 2024, RMS Titanic Inc. returned to the North Atlantic for its first expedition since 2010—an undertaking that marked a pivotal moment in the company’s history. As Creative Lead, I shaped how the world would experience and follow this voyage. I built the expedition’s visual identity, and the logo I developed became the foundation for a unified visual language across the campaign, creating a brand that honored Titanic’s legacy while communicating innovation and exploration.
Over the course of the expedition, I directed and designed more than 170 visual assets spanning social media, email campaigns, advertising, press and print collateral. Each piece needed to balance historical reverence with modern exploration—maintaining brand integrity while driving engagement across global audiences.
Expedition Launch Video
2024 Expedition Commemorative Gold Coin
Various social posts created for RMST official social channels
In collaboration with the marketing, communications, and executive leadership teams, I transformed key milestones and live expedition updates into engaging and accessible visual graphics. During the month-long voyage, the expedition unfolded in real time, demanding adaptability, rapid content creation, and strategic prioritization to keep pace with discoveries as they happened.
